Friday, August 21, 2015

Different times, same love


          

          "Times may change, but a mother's love is timeless." One of the greatest advertisements I've seen on Philippine television is the 2015 Mother's Day commercial from/of Nido. This particular commercial shows the love of a mother for her child. It has a very heart-warming story that shows how a mother understands and tries to be patient for her child. The story shows why our moms will always be #1. It has a very strong sense of appeal that will make the audience want to watch it over and over. I personally think Nido did a great job with their advertisement. All the elements came together well. This commercial exceeded my expectations. It caught my attention once I saw it on TV.

          Since a lot of Filipinos have televisions in their homes, I think it was a great idea that they chose to create a commercial rather than a print/ billboard for this advertisement. The elements and technicalities of the commercial were a great mix. The way they were brought together was brilliant. I liked how the colors and the camera angles in this commercial were colorful and playful, just like a child. Basically every scene in the commercial was splashed with colors. This can be seen in the different rooms of the house, the furniture, the park, and even the clothes of the cast! The camera angles were satisfying to watch too. The best part of the commercial, however, is the message. At first, the story line made it seem as though the grandmother was always dismayed because her granddaughter kept on doing mildly unpleasant things such as being picky, not showing her manners, and not listening well. In the end, it was eventually revealed that the little girl was actually the opposite. As her grandmother said, she's "polite", "imaginative", "gets along with others well", "fun to be with", and that she's "a great kid". The latter scenes also show the bond between the grandmother and her granddaughter where they exchanged love and happiness; where they created memories.

          Overall, I recommend that you watch this commercial if you haven't seen it yet. This is seriously one of the greatest commercials out there. People of all ages would enjoy watching this. The cast played their roles well. Their acting was on point and they delivered the message well. This commercial is really fun and at the same time, touching.  I didn't see any segment that was lacking in anything. This is an example of a well-made advertisement. It just shows how an advertisement can be successful with the right mix of elements. All it takes is planning and thinking carefully.

          

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