One of the constant phenomenon that prevails in this world is the development of technology. Improvement in technology causes a widespread impact on civilization. It has helped improve our way of living. The things that we use everyday, even the simplest of machineries, may be associated to the easy completion of our tasks. Technology also plays a big role in the economy. Such of these developments are used for public convenience such as medical and health care/purposes, transportation and even advertising. Advertising is the golden goose of the industry. It is the easiest and most popular way of delivering a message to an audience. Advertisements are pretty much everywhere, on humongous billboards along the streets of the city, on your favorite tv channels, and even on the internet just like a virus. Advertisements work like a public speaker, however, the right elements are needed in order to capture the attention of the audience.
In creating an advertisement, one should consider the factors that actually matter to the viewer. This may also be what the viewer likes and dislikes. Let's say a plenty of viewers tend to catch up quite slow with fancy words, a proper solution would be using concrete words in advertisements. If the viewers find a commercial mundane then consider using lots of color and graphics on the next project to give it life. There have been lots of improvement in advertisements in terms of quality and potential over the years. I am going to use two famous commercials of Mc Donald's released in the Philippines to further explain these improvements. The first one is the "Karen" commercial which was released back in 2001.
It is evident that this commercial is grainy, having been released in a year when professional equipment for the media wasn't at its best state yet. The commercial seemed to lack life from the range of hues and limited camera angles. The voices and sounds are somehow vague too, but this commercial delivered a wonderful message of love, with "lolo" even keeping the half of his hamburger for his favorite granddaughter "Karen".
Fast forward to 2015 where new technologies keep emerging, and this is what you get. A high quality commercial of a cute little boy who keeps on pestering his dad at work to bring him home his favorite chicken from Mc Donald's. I would say that this beats the earlier commercial mentioned as it contains CLEAR voices (and background sounds), is humorous in a way, has bright colors that give it life, and plays with various angles. All of these elements has made this "Mc-Mc-Mc" commercial popular in the Philippines.
I would like to stress out the significant difference in advertisements then and now. Having a thought on the earlier commercials discussed was quite interesting for me. It's good to see how advertisements have improved over the years. The new advertisements that are being released tend to persuade a good number of people. The present advertisements always seem to be full of spirit and life. It has become more powerful with the developing minds of special people. Commercials nowadays aren't restrained to dull colors and stiff angles. They are communicating much more than ever to the people of the world. In this world were we constantly have to adapt, we have discovered a lot of things. We have finally discovered the art of widespread communicating and it is not going to stop just yet.
In creating an advertisement, one should consider the factors that actually matter to the viewer. This may also be what the viewer likes and dislikes. Let's say a plenty of viewers tend to catch up quite slow with fancy words, a proper solution would be using concrete words in advertisements. If the viewers find a commercial mundane then consider using lots of color and graphics on the next project to give it life. There have been lots of improvement in advertisements in terms of quality and potential over the years. I am going to use two famous commercials of Mc Donald's released in the Philippines to further explain these improvements. The first one is the "Karen" commercial which was released back in 2001.
It is evident that this commercial is grainy, having been released in a year when professional equipment for the media wasn't at its best state yet. The commercial seemed to lack life from the range of hues and limited camera angles. The voices and sounds are somehow vague too, but this commercial delivered a wonderful message of love, with "lolo" even keeping the half of his hamburger for his favorite granddaughter "Karen".
Fast forward to 2015 where new technologies keep emerging, and this is what you get. A high quality commercial of a cute little boy who keeps on pestering his dad at work to bring him home his favorite chicken from Mc Donald's. I would say that this beats the earlier commercial mentioned as it contains CLEAR voices (and background sounds), is humorous in a way, has bright colors that give it life, and plays with various angles. All of these elements has made this "Mc-Mc-Mc" commercial popular in the Philippines.
I would like to stress out the significant difference in advertisements then and now. Having a thought on the earlier commercials discussed was quite interesting for me. It's good to see how advertisements have improved over the years. The new advertisements that are being released tend to persuade a good number of people. The present advertisements always seem to be full of spirit and life. It has become more powerful with the developing minds of special people. Commercials nowadays aren't restrained to dull colors and stiff angles. They are communicating much more than ever to the people of the world. In this world were we constantly have to adapt, we have discovered a lot of things. We have finally discovered the art of widespread communicating and it is not going to stop just yet.
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