Bulilit

          One of the best and well-known advertisement among Filipinos is Camella's "Bulilit" commercial. This commercial was released back in 2009. This instantly became a hit when it was released. Filipinos of all ages, all over the world, would often imitate the child actress in the said commercial. A lot of the kids would often sing the "Bulilit" song, whether the advertisement was playing or not. Bulilit, bulilit, sanay sa masikip. Kung kumilos, kumilos, ang liit-liit. The viewers were either hooked up to the song or the cute acting of the little girl. I'm guessing Camella actually had increased sales because of this commercial. There's something about the it that lures the audience in. It's something along the lines of witty and cute, it's addicting.

          One of the most striking points of this advertisement is the way that the message is conveyed. It is delivered in such way that the audience would give out a chuckle after finishing the commercial. The little girl in the commercial is seen doing her daily routine, but she appears to be restricting or limiting her body movements as she feels she is still in their old house. By the end of the commercial, while watching on the television, she takes a gander at her surroundings and slowly realizes that she is now free to move in their new house without much constriction. The song is also quite catchy, which is an important factor if you want your advertisements to be remembered by a lot of people. This will help establish the identity of the product or service being advertised. The color composition is good too, I would say it is very relaxing to the eyes and it naturally gives off the ambience of a peaceful and cozy home. I liked how the cameras were stable, the angles weren't nauseating. Overall, the well-planned flow and composition of the video helped make it convincing that it is an advertisement for housing projects. I think they were successful in attaining their objectives.

          The drastic rise of advertisements has had large-scale effects in the business industry. Advertisements have helped lure in huge amounts of sales for their respective companies. The world today is very dependent on advertisements. Innovation plays an important role in advertising. Thus, fresh ideas are needed everyday in order to ensure the success of an advertisement. Everybody has a function in the chain of advertising. If we choose to ignore advertisements, we would never get to know more about the product or service being offered. This would result to reatained (or even decreased) sales of the company. This is the very reason why an advertisement needs to be striking.