"Times may change, but a mother's love is timeless." One of the greatest advertisements I've seen on Philippine television is the 2015 Mother's Day commercial from/of Nido. This particular commercial shows the love of a mother for her child. It has a very heart-warming story that shows how a mother understands and tries to be patient for her child. The story shows why our moms will always be #1. It has a very strong sense of appeal that will make the audience want to watch it over and over. I personally think Nido did a great job with their advertisement. All the elements came together well. This commercial exceeded my expectations. It caught my attention once I saw it on TV. Since a lot of Filipinos have televisions in their homes, I think it was a great idea that they chose to create a commercial rather than a print/ billboard for this advertisement. The elements and technicalities of the commercial were a great mix. The way they were brought together was brilliant. I liked how the colors and the camera angles in this commercial were colorful and playful, just like a child. Basically every scene in the commercial was splashed with colors. This can be seen in the different rooms of the house, the furniture, the park, and even the clothes of the cast! The camera angles were satisfying to watch too. The best part of the commercial, however, is the message. At first, the story line made it seem as though the grandmother was always dismayed because her granddaughter kept on doing mildly unpleasant things such as being picky, not showing her manners, and not listening well. In the end, it was eventually revealed that the little girl was actually the opposite. As her grandmother said, she's "polite", "imaginative", "gets along with others well", "fun to be with", and that she's "a great kid". The latter scenes also show the bond between the grandmother and her granddaughter where they exchanged love and happiness; where they created memories. Overall, I recommend that you watch this commercial if you haven't seen it yet. This is seriously one of the greatest commercials out there. People of all ages would enjoy watching this. The cast played their roles well. Their acting was on point and they delivered the message well. This commercial is really fun and at the same time, touching. I didn't see any segment that was lacking in anything. This is an example of a well-made advertisement. It just shows how an advertisement can be successful with the right mix of elements. All it takes is planning and thinking carefully.
One of the best and well-known advertisement among Filipinos is Camella's "Bulilit" commercial. This commercial was released back in 2009. This instantly became a hit when it was released. Filipinos of all ages, all over the world, would often imitate the child actress in the said commercial. A lot of the kids would often sing the "Bulilit" song, whether the advertisement was playing or not. Bulilit, bulilit, sanay sa masikip. Kung kumilos, kumilos, ang liit-liit. The viewers were either hooked up to the song or the cute acting of the little girl. I'm guessing Camella actually had increased sales because of this commercial. There's something about the it that lures the audience in. It's something along the lines of witty and cute, it's addicting. One of the most striking points of this advertisement is the way that the message is conveyed. It is delivered in such way that the audience would give out a chuckle after finishing the commercial. The little girl in the commercial is seen doing her daily routine, but she appears to be restricting or limiting her body movements as she feels she is still in their old house. By the end of the commercial, while watching on the television, she takes a gander at her surroundings and slowly realizes that she is now free to move in their new house without much constriction. The song is also quite catchy, which is an important factor if you want your advertisements to be remembered by a lot of people. This will help establish the identity of the product or service being advertised. The color composition is good too, I would say it is very relaxing to the eyes and it naturally gives off the ambience of a peaceful and cozy home. I liked how the cameras were stable, the angles weren't nauseating. Overall, the well-planned flow and composition of the video helped make it convincing that it is an advertisement for housing projects. I think they were successful in attaining their objectives. The drastic rise of advertisements has had large-scale effects in the business industry. Advertisements have helped lure in huge amounts of sales for their respective companies. The world today is very dependent on advertisements. Innovation plays an important role in advertising. Thus, fresh ideas are needed everyday in order to ensure the success of an advertisement. Everybody has a function in the chain of advertising. If we choose to ignore advertisements, we would never get to know more about the product or service being offered. This would result to reatained (or even decreased) sales of the company. This is the very reason why an advertisement needs to be striking.
One of the constant phenomenon that prevails in this world is the development of technology. Improvement in technology causes a widespread impact on civilization. It has helped improve our way of living. The things that we use everyday, even the simplest of machineries, may be associated to the easy completion of our tasks. Technology also plays a big role in the economy. Such of these developments are used for public convenience such as medical and health care/purposes, transportation and even advertising. Advertising is the golden goose of the industry. It is the easiest and most popular way of delivering a message to an audience. Advertisements are pretty much everywhere, on humongous billboards along the streets of the city, on your favorite tv channels, and even on the internet just like a virus. Advertisements work like a public speaker, however, the right elements are needed in order to capture the attention of the audience. In creating an advertisement, one should consider the factors that actually matter to the viewer. This may also be what the viewer likes and dislikes. Let's say a plenty of viewers tend to catch up quite slow with fancy words, a proper solution would be using concrete words in advertisements. If the viewers find a commercial mundane then consider using lots of color and graphics on the next project to give it life. There have been lots of improvement in advertisements in terms of quality and potential over the years. I am going to use two famous commercials of Mc Donald's released in the Philippines to further explain these improvements. The first one is the "Karen" commercial which was released back in 2001.
It is evident that this commercial is grainy, having been released in a year when professional equipment for the media wasn't at its best state yet. The commercial seemed to lack life from the range of hues and limited camera angles. The voices and sounds are somehow vague too, but this commercial delivered a wonderful message of love, with "lolo" even keeping the half of his hamburger for his favorite granddaughter "Karen".
Fast forward to 2015 where new technologies keep emerging, and this is what you get. A high quality commercial of a cute little boy who keeps on pestering his dad at work to bring him home his favorite chicken from Mc Donald's. I would say that this beats the earlier commercial mentioned as it contains CLEAR voices (and background sounds), is humorous in a way, has bright colors that give it life, and plays with various angles. All of these elements has made this "Mc-Mc-Mc" commercial popular in the Philippines. I would like to stress out the significant difference in advertisements then and now. Having a thought on the earlier commercials discussed was quite interesting for me. It's good to see how advertisements have improved over the years. The new advertisements that are being released tend to persuade a good number of people. The present advertisements always seem to be full of spirit and life. It has become more powerful with the developing minds of special people. Commercials nowadays aren't restrained to dull colors and stiff angles. They are communicating much more than ever to the people of the world. In this world were we constantly have to adapt, we have discovered a lot of things. We have finally discovered the art of widespread communicating and it is not going to stop just yet.
