"Breakfast time, ganito na lang lagi. Nandiyan sila, pero parang hindi~". This line is recognizable from one of the most recent commercials by Nestle Philippines. Bear Brand Busog Lusog is an improved product of Nestle Philippines. It claims to have 2x more flakes and milk than their previous formulation. This statement is also very convincing, considering the techniques that were used to make it more appealing. In my opinion, this television commercial attracts much attention and interest from the audience. I think it's safe to say that this particular ad was successful in attaining the desired results of the brand's objectives.
What makes this advertisement stand out from the others is its unique concept. I think that the art of concealment was a brilliant idea to incorporate in the tv commercial. When I first saw this commercial, I didn't realize that there were other casts in the background aside from the woman singing. The other casts a.k.a family members, were disguised as ordinary household items. One was camouflaged as an aquarium with fishes, the other one as a dining cloth, one was a curtain, and the father could be mistaken for a sofa. There was even their pet dog which looked perfectly like a floor rug. When the mother took out the new Bear Brand Busog Lusog, the concealed characters immediately came out and it amused me so much. This advertisement makes use of logical appeal, glittering generalization, and card stacking as its propaganda technique. It gives off a very positive feeling to the viewers. Overall, this is a great advertisement.
Innovative ideas are a must to survive in the advertising industry. Just like how they did with this commercial ad, we need to come up with new ideas that can make our advertisements stand out and be successful. The whole "camouflage" idea/concept is enough to cause a hype among the audience. One should also consider and carefully plan out the type of advertisement and propaganda techniques he/she would use in his/her media projects. This is one step to ensure the success of your advertisements.
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