P7.50

          One of the most successful advertisements here in the Philippines is the 2015 television commercial of Ariel. This commercial became a hit in the Philippines just days after being released. This commercial features Filipino mothers washing some clothes with Ariel Swakto Pack. Ariel is known for being a "high-end" brand, with a high cost products. For this advertisement, they used a strategy that removed the focus of the viewers on the pricyness of the detergent. What they did is that they highlighted the Ariel Swakto Pack. It is repeated over and over in the tv commercial that this small pack of detergent is very affordable at the price of only 7.50 pesos. Adding to the fact that Ariel is a high-end brand, they also featured basins in the commercial (indicating the manual method of washing clothes). This can signify that they are trying to break attract the attention of possible customers from the lower class.

          The biggest asset of this advertisement is its jingle. This is the main reason why it garnered a lot of viewers. Everyday you could hear someone somewhere singing it. This is one of the propaganda techniques that they used. The colors were very bright throughout the whole commercial. The mothers were dancing and singing along to the jingle as well while doing their laundry. All of these elements give off a positive vibe to the viewers. This is a great way to attract Philippine viewers since Filipinos, in general, are cheerful and love to have a good time.

          Ariel was successful in grabbing the attention of its market. Even I sing to the jingle everyday: "Finally Ariel happened to me, 1 wash clean sa labada for just 7.50~. Up until today I still jam to it even though it doesn't show on tv anymore. This advertisement isn't lacking in any portions or field. It was carefully planned to bring out the right mix of elements in the commercial. 

Share a Coke

          Coca-cola is the most popular and biggest-selling soft drink in history, as well as the best known brand in the world. It is one of the leading brands when it comes to refreshments. During the summers of 2013 and 2014, Coca-Cola made a splash when they swapped their famous logo with ordinary people's names. "Share a Coke" is a campaign that capitalizes the global trend of self-expression and sharing, but in an emotional way. The brand used personal names to purposefully make invitations more about giving a Coke to someone else rather than keeping it to yourself. It is a great success in many countries, including the Philippines. Coca-Cola Philippines has released the most popular Pinoy nicknames, terms of endearment, and group names on personalized Coca-Cola products for a more fun and personal way of sharing a Coke. You can see Coke bottles with personal names everywhere in the Philippines.

          Above is one of the print ads that Coca-Cola Philippines has released. This media of advertisement is very refreshing to the eyes, just like the drink itself. The fact that they used a plain white background underneath the distinguishable color of red is very neat ad nice to look at. The layout of the ad media is really simple, but it contrasts with the image of the "Share a Coke" bottles. The propaganda techniques present in this advertisement are snob appeal and transfer or emotional appeal. This advertisement is both a product and an institutional advertisement. It is an advocacy; it encourages and tells people to share their love and emotions with others. Coke wants us to be able to show our appreciation to people who make us happy. 

          Coca-Cola's great idea has pulled them a lot of money in. It has also given us a wonderful chance to share our love with other people and to spread happiness as well. The hype that this concept has caused is one of the things that has determined its success. It has brought us back to childhood, even getting excited at the sight of our very own names on bottle or can of Coke. It feels very special. Coca-Cola knows just how to advertise their products.

Busog Lusog

          "Breakfast time, ganito na lang lagi. Nandiyan sila, pero parang hindi~". This line is recognizable from one of the most recent commercials by Nestle Philippines. Bear Brand Busog Lusog is an improved product of Nestle Philippines. It claims to have 2x more flakes and milk than their previous formulation. This statement is also very convincing, considering the techniques that were used to make it more appealing. In my opinion, this television commercial attracts much attention and interest from the audience. I think it's safe to say that this particular ad was successful in attaining the desired results of the brand's objectives.

          What makes this advertisement stand out from the others is its unique concept. I think that the art of concealment was a brilliant idea to incorporate in the tv commercial. When I first saw this commercial, I didn't realize that there were other casts in the background aside from the woman singing. The other casts a.k.a family members, were disguised as ordinary household items. One was camouflaged as an aquarium with fishes, the other one as a dining cloth, one was a curtain, and the father could be mistaken for a sofa. There was even their pet dog which looked perfectly like a floor rug. When the mother took out the new Bear Brand Busog Lusog, the concealed characters immediately came out and it amused me so much. This advertisement makes use of logical appeal, glittering generalization, and card stacking as its propaganda technique. It gives off a very positive feeling to the viewers. Overall, this is a great advertisement.

          Innovative ideas are a must to survive in the advertising industry. Just like how they did with this commercial ad, we need to come up with new ideas that can make our advertisements stand out and be successful. The whole "camouflage" idea/concept is enough to cause a hype among the audience. One should also consider and carefully plan out the type of advertisement and propaganda techniques he/she would use in his/her media projects. This is one step to ensure the success of your advertisements. 

Creative Ads (Advertising assignment)

          "Saan ka na?" "Malapit na." This is definitely a common lie in the Philippines. One of the things that the Filipinos are known for is the "Filipino time". Filipino time simply means being late or not arriving on time. This is a very common habit of Filipinos, which is actually not good. It shows disrespect for other people's time and effort. Pizza hut, however, chose to use this issue in their Hate Late print ads. The Hate Late print ads is a series of print ads that grew into and award-winning campaign. It features phrases that depict a common scenario in the everyday lives of Filipinos.

          This series of print ads caught my attention as soon as I saw it on the internet. I personally think it's a great ad, considering it's qualities. Fist of all, though it is simple, the combination of the colors and the type style is refreshing to the eyes. The colors aren't too vivid but not too dull either. Second, the phrase used in the print advertisement sparked interest in my head. It made me wonder why such words would be used to advertise food/ a restaurant. Third, it creates desire. It made use of humor as a propaganda technique, seeing as how Filipinos understand what the 2 phrases actually mean in our culture. It also uses a slogan with "HATE LATE?" as the brand's catchphrase. Lastly, their print ad made me want to order my favorite Pizza from them. The "Near na" & "Layo pa" phrases made me think of how annoyed I would be if I was hungry and was waiting for food that was an hour late but the Hate Late catchphrase quickly lured me in because I was sure that the pizza parlor wouldn't let me down with their advertisement.

          I think Pizza hut did a great job with their promotions. This advertisement has the right mix of elements that makes it appealing to the audience. It is a humorous appeal that will immediately catch the attention of the target audience. I believe that Pizza hut will gain more customers craving for their awesome pizzas. Here are a few more print ads in the series: